Archive for October, 2010

An Introduction to CoreFitnessRoller

My name is Darya Bronston and I welcome you to my first CoreFitnessRoller blog entry.  While I’ve spent most of my life developing entrepreneurial projects, it has always been important to me to make a difference for others. I began training as a body worker in 1995 and quickly developed a wonderful group of massage clients, who I support through a part time massage schedule. I was inspired to continue training and expanded my massage skills to include deep tissue, Swedish, reflexology, and cranio-sacral therapy, as well as pursuing a BASI Pilates certification. I also began teaching exercise classes in 2008 using a Foam Roller, which I knew to be therapeutic for those experiencing muscle discomfort, as well as a great basis for core strengthening. The evolution of my training and teaching has grown into the founding of Annovium Products and the creation of the CoreFitnessRoller.

What is the CoreFitnessRoller?

  • The CoreFitnessRoller is an innovative new fitness product, which is simultaneously versatile, portable and affordable.
  • The CoreFitnessRoller is a tool which provides users with over 500 exercise options and movement progressions for beginning exercisers and advanced athletes.
  • The CoreFitnessRoller increases strength, health, flexibility, and energy. Users can perform a wide variety of exercises including general fitness, Pilates style, core strengthening, functional training, sports specific training, therapeutic and rehabilitative exercises, as well as a variety of stretching, self-massage and muscle trigger point relief.
  • Combining the comfort of a foam roller with three different weight level resistance options, the CoreFitnessRoller provides unique, challenging and diverse exercise options. It can therefore be used by average exercisers or athletes in their prime.
  • The CoreFitnessRoller falls into 17 of the top 20 worldwide fitness trends identified in a survey conducted by the American College of Sports Medicine and published in their Journal.
  • Small enough to be slung over the shoulder, the CoreFitnessRoller requires minimal space and takes only one minute for set up, in any location.
  • The CoreFitnessRoller is a piece of exercise equipment which I hope will empower trainers and users alike while making daily exercise easy, affordable and thus inspiring everyday movement and long term health.

We have recently made the CoreFitnessRoller available to the public and are very excited to have met and now have the pleasure of working with our key endorsers:

Rael Isacowitz –   In 1989, Rael founded Body Arts and Science International (BASI) Pilates which has developed into one of the foremost Pilates education organizations in the world.  The BASI network is represented in 20 countries and over 100 locations.

“I recently had the pleasure of being introduced to the CoreFitnessRoller. Having experienced and designed multiple pieces of unique and innovative equipment during my career, I recognized it immediately as a “gem.” It is versatile, mobile, highly adjustable and effective, and competitively priced to top it all. The CoreFitnessRoller embodies the principles of Pilates and at the same time easily crosses over to other types of training and activities, making it appealing to a very broad spectrum of users. Clearly its popularity will grow enormously and rapidly. The CoreFitnessRoller is a winner!” ~ Rael Isacowitz

Kathy Kaehler – Kathy is an author, celebrity trainer, spokesperson and mother.  For thirteen years, Ms. Kaehler appeared on the Today Show as the fitness correspondent while training such celebrities as Julia Roberts, Michelle Pfeiffer, Cindy Crawford, Jennifer Aniston, and Claudia Schiffer. Ms. Kaehler has also created many successful fitness videos including New Dimensions (with Cindy Crawford) and the Perfectly Fit series with Claudia Schiffer.

“I have used and reviewed hundreds of exercise products and the CoreFitnessRoller is one a kind.  This product has helped me gain strength, range of motion, balance and flexibility.”

Along with our team at Annovium Products, my dream is to help people live healthier lives. I hope to use this blog to relate the experiences of CoreFitnessRoller users, share feedback and provide tips and workouts for the CoreFitnessRoller. I invite you to visit us on Facebook and Twitter for daily updates, tips, events we attend and most importantly, to connect with other health and fitness enthusiasts as we create the CoreFitnessRoller community together.

Thank you for your interest! I look forward to sharing this journey of good health, fitness and well being with you; and hope that you will share your journeys with me.  If you ever have any questions, you can visit us at www.corefitnessroller.com or contact me directly at dkb@annovium.com.

Best in Health,

Darya