Archive for November, 2010

Pilates Method Alliance Conference: CoreFitnessRoller is Heard Around the World

Two and half years ago I had an idea: it was an idea to create a user-friendly, challenging and fun piece of fitness equipment that would spread wellness, nurture strength and movement, enhance balance and posture and ultimately create healthful habits to keep users active and pain-free.

On November 4th, my “idea” sprouted wings at our 1st major public event, the Pilates Method Alliance Conference. In the confines of a 10 x 10 booth space, we had 4 days of interest, fascination and joy with the CoreFitnessRoller.  I met the most heartfelt and vivacious people from all over the world. People who had heard about us on Facebook and Twitter and were excited to try our product. We met people from Spain, Brazil, Turkey and two trainers from France, Pedro Perez and Nicole Kraemer who even made a special visit to Santa Barbara after the conference to take a CoreFitnessRoller class. A special thank you too to Dee Anne Sloan from Texas for being such a beautiful mover and helping highlight the unique elements of the CoreFitnessRoller to Pilates Style Magazine. It was an amazing weekend and as you can see from all the smiles in the photos, we had an incredible experience!  Here are a few photos from the show:

As for the Conference itself, this event was very well produced and the people both attending and exhibiting were fascinating. For example, I met Paula Wilbert who invented Wrist Assured Gloves (WAGS) – innovative fitness gloves to support hands, relieve wrist pain and provide comfort during yoga and pilates. What a brilliant idea! You can try a pair risk-free at:

As I reflect on the past two and a half years of hard work and development, I am ecstatic about this initial public response to the CoreFitnessRoller. Special thank yous to Rael Isacowitz and BASI Pilates for their support and to the PMA for an incredible first show for us!  We also would not have been able to have so many people demo the roller without the help of our trainers Mandy Wright and Erin Lardi. And none of this could be realized without the support and tireless work from the Annovium Team: Kathleen, Scott, Julie, and to my dad too, for taking so many great photographs.

We have some upcoming demos and appearances: This coming weekend, November 20th we will be at Greta B’s Fit Camp in Malibu, CA and a demo session at Superior Fitness here in Santa Barbara, CA on Dec 4th.  I’ll keep you posted on others as well, but until then, have a safe and healthy Thanksgiving holiday, and please, continue to keep the feedback and comments coming to!

Spread Health,


CoreFitnessRoller: From New York to Los Angeles

We just returned from NYC where we spent a few days in exciting and productive meetings with the media, but the highlight of the trip was an energetic CoreFitnessRoller Demo at the beautiful Sports Club/LA at Rockerfeller Plaza.  This was our first Demo outside of Santa Barbara and we were thrilled with the response and enthusiasm.  One attendee liked the portability and all the exercise options and another spent over an hour on the CFR enthralled with how challenging the balance aspects and the kinds of fluid movements she could do on it!

Thank you for everyone who helped make that event happen, in particular, to Nick Stevens and the gang at the Sports Club LA.  I also want to thank Melissa Ullom of, Lynda Salerno Gehrman of, BASI Pilates and IDEA Fitness for their support and promotion.  In addition, Jason Gardner took some terrific photos (I’ve posted a few of these) and the folks from HINT Water graciously donated their refreshing sugar-free water, accented with a ‘HINT’ of flavor.  If you haven’t tried one of these, I suggest you do.  Yogavive was also on site and donated their delicious and crunchy apple chips, made from only 100% USDA NOP certified organic Fuji apples.

Overall, it was a great afternoon of fun, exercise, good nutrition and meeting new friends.  A final big thank you to the CoreFitnessRoller and Annovium team, including Kathleen Brennan, Ashley Greco and Anne Rosen for their support at our first NYC event.

So where do we go from here?  The CoreFitnessRoller team rolls into Long Beach this Thursday for the 10th Anniversary Pilates Method Alliance Conference.  We’ll be there from Nov. 4 -7 so please stop by booth #9 to meet us and demo the CoreFitnessRoller.  Rael Isacowitz, founder of BASI Pilates and trainer to many Olympic athletes, will be doing a CoreFitnessRoller Demo on Saturday, Nov. 6th from 6:30-7pm.  We’ll look forward to seeing you there!

To view more photos from the NYC Demo, please click here.

As always, I appreciate hearing all your feedback or answering any questions so feel free to drop me a line at or comment on this post.

Best in Health,

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