Posts Tagged 'fitness product'

Introducing our 2012 Ambassadors

Happy 2012 everyone!  Can you believe we have already wrapped up one month of the New Year?

This year is starting out just as busy and the old year ended for our CoreFitnessRoller® team, and I am happy to share that the response to the CoreFitnessRoller® continues to grow.

We are truly thrilled to see the number of trainers utilizing our equipment to help their clients kick off the new year in a positive, healthy, fashion.

Toward the end of last year we began our search for a few new CoreFitnessRoller® Ambassadors.  These certified trainers are true living examples of how positive movement patterns and balance create long term health and vibrancy.

They are amazing professionals who help their clients reach their personal health goals and live vibrant lives.

We received many submissions from amazing trainers around the world, and today we are thrilled to introduce you to our 2012 CoreFitnessRoller Ambassadors:

Diana Bustamante of Argentina

Diana defines herself as a Body-Mind personal trainer. As a Master Trainer who teaches fitness trainers how to incorporate body-mind techniques into their workouts, Diana’s specialties include Pilates, Stretching, posture and functional training. Her credentials are extensive and wide ranging. She is responsible for developing the first stretching for fitness program in Argentina in 1994, the first FitPilates mat program taught in gyms in Buenos Aires in 2000, and she has received several Fitness Awards in Argentina (Fitness Pioneer among them).

Diana has dedicated her life to promoting healthy styles of living, through teaching, writing articles, creating fitness and Pilates videos, performing at conventions and presenting on TV shows.

Diana first saw the CoreFitnessRoller in an advertisement in the IDEA Fitness Journal.

When I saw it for the first time I knew it was going to be THE equipment. The first thing I did when I arrived at World IDEA 2011 was to try the CFR in person and meet the inventor, Darya. I think the CFR is amazing because it allows multiple objectives to be completed with only one piece of equipment: balance, stability, strength, core control, flexibility, coordination, proprioception, and cardio!  You can do everything with the CFR, but it requires that you do it BETTER. With this tool, no cheating can happen. Pure control is required!


Sandie Hendrix of Indiana

As a teen, Sandie Hendrix, was a gymnast, a cheerleader and a Jazz dance enthusiast. In 2001 she started Pumps Fitness which offers group fitness, personal training and Pilates.

After an injury in 2003 and driven by extreme low back pain, Sandie was introduced to the miracle of myofascial release.

With this experience, Sandie focused her career on helping people to feel better. Working with young athletes and clients with Parkinson’s has meant a constant search for innovative exercises and tools to support this passion and commitment.

At Inner Idea Sandie was “WOW’d” by the CoreFitnessRoller.

“After 5 minutes on it, I purchased it. I have not been this excited about anything since I bought my first reformer. I can\’t wait to share this equipment with my clients and my fitness friends.  Thank you for exciting me all over again.”

Welcome aboard Diana and Sandie.  2012 is going to be an even better year with you on the team!


December Already? Time to Focus on Reflection, Gratitude and Time for You

It’s hard to believe it’s December already as this year has been packed with long days and nights of hard work to launch the CoreFitnessRoller. But work aside; I couldn’t have done any of this without the help of my family and friends.  As the holidays approach us and we begin to slow our pace down a little bit (but not quite yet!), I encourage you to reflect on what you are truly grateful for and find a minute each day to name something of value that you acknowledge.  Be it a hug from your spouse or child, a refreshing workout or a phone call with a long distance friend, it’s so important to let ourselves acknowledge and be present with the blessings in our lives.

I’ll break the ice and say that I am truly grateful for the opportunity to spread health and to share our CoreFitnessRoller. I value the family and friends around me who have helped this dream come to life and appreciate the adventure we’re on as we share our product and grow this company.  As with most adventures, this has been a roller coaster of great days and “not so great days,” and I’m grateful for the strength, tools and support which have gotten us through the tough days and ultimately have made this past year a wonderful growth experience.  I am in awe of my incredible family and the amazing fitness community around me who have been with me every step of this journey.

Earlier this month, for example, we had a wonderful Demo at Superior Fitness  here in Santa Barbara.  Thank you Dustin for your support and for including us in your successful event.  And prior to that, we had a wonderful experience at Greta B’s FitCamp in Malibu on November 20th and are thankful to have been able to share our product with such lovely people.

A heartfelt thank you to the marquis CoreFitnessRoller endorsers: master trainer and BASI Pilates Founder Rael Isacowitz and fitness guru and celebrity trainer Kathy Kaehler for their enthusiasm and continued interest. We recently shot a new poster with Rael and designed a BASI Pilates workout on the CoreFitnessRoller that will be available to you all by February 2011.  Similarly, we’ll be filming classes with Kathy Kaehler and creating a workout poster that we also look forward to sharing with you early in the New Year.

I look forward to hearing your comments and what you are grateful for. The more positive experience and encouragement we can acknowledge and share; the more wonder, value, joy and health we can share and spread. All of this grows community and leads to increased strength and support in our life adventure and experience, especially during the more difficult moments and events.

With deepest appreciation and regard for each and everyone!

Spread Health,


Pilates Method Alliance Conference: CoreFitnessRoller is Heard Around the World

Two and half years ago I had an idea: it was an idea to create a user-friendly, challenging and fun piece of fitness equipment that would spread wellness, nurture strength and movement, enhance balance and posture and ultimately create healthful habits to keep users active and pain-free.

On November 4th, my “idea” sprouted wings at our 1st major public event, the Pilates Method Alliance Conference. In the confines of a 10 x 10 booth space, we had 4 days of interest, fascination and joy with the CoreFitnessRoller.  I met the most heartfelt and vivacious people from all over the world. People who had heard about us on Facebook and Twitter and were excited to try our product. We met people from Spain, Brazil, Turkey and two trainers from France, Pedro Perez and Nicole Kraemer who even made a special visit to Santa Barbara after the conference to take a CoreFitnessRoller class. A special thank you too to Dee Anne Sloan from Texas for being such a beautiful mover and helping highlight the unique elements of the CoreFitnessRoller to Pilates Style Magazine. It was an amazing weekend and as you can see from all the smiles in the photos, we had an incredible experience!  Here are a few photos from the show:

As for the Conference itself, this event was very well produced and the people both attending and exhibiting were fascinating. For example, I met Paula Wilbert who invented Wrist Assured Gloves (WAGS) – innovative fitness gloves to support hands, relieve wrist pain and provide comfort during yoga and pilates. What a brilliant idea! You can try a pair risk-free at:

As I reflect on the past two and a half years of hard work and development, I am ecstatic about this initial public response to the CoreFitnessRoller. Special thank yous to Rael Isacowitz and BASI Pilates for their support and to the PMA for an incredible first show for us!  We also would not have been able to have so many people demo the roller without the help of our trainers Mandy Wright and Erin Lardi. And none of this could be realized without the support and tireless work from the Annovium Team: Kathleen, Scott, Julie, and to my dad too, for taking so many great photographs.

We have some upcoming demos and appearances: This coming weekend, November 20th we will be at Greta B’s Fit Camp in Malibu, CA and a demo session at Superior Fitness here in Santa Barbara, CA on Dec 4th.  I’ll keep you posted on others as well, but until then, have a safe and healthy Thanksgiving holiday, and please, continue to keep the feedback and comments coming to!

Spread Health,

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