Posts Tagged 'new york city'

Introducing our 2012 Ambassadors

Happy 2012 everyone!  Can you believe we have already wrapped up one month of the New Year?

This year is starting out just as busy and the old year ended for our CoreFitnessRoller® team, and I am happy to share that the response to the CoreFitnessRoller® continues to grow.

We are truly thrilled to see the number of trainers utilizing our equipment to help their clients kick off the new year in a positive, healthy, fashion.

Toward the end of last year we began our search for a few new CoreFitnessRoller® Ambassadors.  These certified trainers are true living examples of how positive movement patterns and balance create long term health and vibrancy.

They are amazing professionals who help their clients reach their personal health goals and live vibrant lives.

We received many submissions from amazing trainers around the world, and today we are thrilled to introduce you to our 2012 CoreFitnessRoller Ambassadors:

Diana Bustamante of Argentina

Diana defines herself as a Body-Mind personal trainer. As a Master Trainer who teaches fitness trainers how to incorporate body-mind techniques into their workouts, Diana’s specialties include Pilates, Stretching, posture and functional training. Her credentials are extensive and wide ranging. She is responsible for developing the first stretching for fitness program in Argentina in 1994, the first FitPilates mat program taught in gyms in Buenos Aires in 2000, and she has received several Fitness Awards in Argentina (Fitness Pioneer among them).

Diana has dedicated her life to promoting healthy styles of living, through teaching, writing articles, creating fitness and Pilates videos, performing at conventions and presenting on TV shows.

Diana first saw the CoreFitnessRoller in an advertisement in the IDEA Fitness Journal.

When I saw it for the first time I knew it was going to be THE equipment. The first thing I did when I arrived at World IDEA 2011 was to try the CFR in person and meet the inventor, Darya. I think the CFR is amazing because it allows multiple objectives to be completed with only one piece of equipment: balance, stability, strength, core control, flexibility, coordination, proprioception, and cardio!  You can do everything with the CFR, but it requires that you do it BETTER. With this tool, no cheating can happen. Pure control is required!


Sandie Hendrix of Indiana

As a teen, Sandie Hendrix, was a gymnast, a cheerleader and a Jazz dance enthusiast. In 2001 she started Pumps Fitness which offers group fitness, personal training and Pilates.

After an injury in 2003 and driven by extreme low back pain, Sandie was introduced to the miracle of myofascial release.

With this experience, Sandie focused her career on helping people to feel better. Working with young athletes and clients with Parkinson’s has meant a constant search for innovative exercises and tools to support this passion and commitment.

At Inner Idea Sandie was “WOW’d” by the CoreFitnessRoller.

“After 5 minutes on it, I purchased it. I have not been this excited about anything since I bought my first reformer. I can\’t wait to share this equipment with my clients and my fitness friends.  Thank you for exciting me all over again.”

Welcome aboard Diana and Sandie.  2012 is going to be an even better year with you on the team!


CoreFitnessRoller: From New York to Los Angeles

We just returned from NYC where we spent a few days in exciting and productive meetings with the media, but the highlight of the trip was an energetic CoreFitnessRoller Demo at the beautiful Sports Club/LA at Rockerfeller Plaza.  This was our first Demo outside of Santa Barbara and we were thrilled with the response and enthusiasm.  One attendee liked the portability and all the exercise options and another spent over an hour on the CFR enthralled with how challenging the balance aspects and the kinds of fluid movements she could do on it!

Thank you for everyone who helped make that event happen, in particular, to Nick Stevens and the gang at the Sports Club LA.  I also want to thank Melissa Ullom of, Lynda Salerno Gehrman of, BASI Pilates and IDEA Fitness for their support and promotion.  In addition, Jason Gardner took some terrific photos (I’ve posted a few of these) and the folks from HINT Water graciously donated their refreshing sugar-free water, accented with a ‘HINT’ of flavor.  If you haven’t tried one of these, I suggest you do.  Yogavive was also on site and donated their delicious and crunchy apple chips, made from only 100% USDA NOP certified organic Fuji apples.

Overall, it was a great afternoon of fun, exercise, good nutrition and meeting new friends.  A final big thank you to the CoreFitnessRoller and Annovium team, including Kathleen Brennan, Ashley Greco and Anne Rosen for their support at our first NYC event.

So where do we go from here?  The CoreFitnessRoller team rolls into Long Beach this Thursday for the 10th Anniversary Pilates Method Alliance Conference.  We’ll be there from Nov. 4 -7 so please stop by booth #9 to meet us and demo the CoreFitnessRoller.  Rael Isacowitz, founder of BASI Pilates and trainer to many Olympic athletes, will be doing a CoreFitnessRoller Demo on Saturday, Nov. 6th from 6:30-7pm.  We’ll look forward to seeing you there!

To view more photos from the NYC Demo, please click here.

As always, I appreciate hearing all your feedback or answering any questions so feel free to drop me a line at or comment on this post.

Best in Health,

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