Posts Tagged 'workout'

Introducing our 2012 Ambassadors

Happy 2012 everyone!  Can you believe we have already wrapped up one month of the New Year?

This year is starting out just as busy and the old year ended for our CoreFitnessRoller® team, and I am happy to share that the response to the CoreFitnessRoller® continues to grow.

We are truly thrilled to see the number of trainers utilizing our equipment to help their clients kick off the new year in a positive, healthy, fashion.

Toward the end of last year we began our search for a few new CoreFitnessRoller® Ambassadors.  These certified trainers are true living examples of how positive movement patterns and balance create long term health and vibrancy.

They are amazing professionals who help their clients reach their personal health goals and live vibrant lives.

We received many submissions from amazing trainers around the world, and today we are thrilled to introduce you to our 2012 CoreFitnessRoller Ambassadors:

Diana Bustamante of Argentina

Diana defines herself as a Body-Mind personal trainer. As a Master Trainer who teaches fitness trainers how to incorporate body-mind techniques into their workouts, Diana’s specialties include Pilates, Stretching, posture and functional training. Her credentials are extensive and wide ranging. She is responsible for developing the first stretching for fitness program in Argentina in 1994, the first FitPilates mat program taught in gyms in Buenos Aires in 2000, and she has received several Fitness Awards in Argentina (Fitness Pioneer among them).

Diana has dedicated her life to promoting healthy styles of living, through teaching, writing articles, creating fitness and Pilates videos, performing at conventions and presenting on TV shows.

Diana first saw the CoreFitnessRoller in an advertisement in the IDEA Fitness Journal.

When I saw it for the first time I knew it was going to be THE equipment. The first thing I did when I arrived at World IDEA 2011 was to try the CFR in person and meet the inventor, Darya. I think the CFR is amazing because it allows multiple objectives to be completed with only one piece of equipment: balance, stability, strength, core control, flexibility, coordination, proprioception, and cardio!  You can do everything with the CFR, but it requires that you do it BETTER. With this tool, no cheating can happen. Pure control is required!


Sandie Hendrix of Indiana

As a teen, Sandie Hendrix, was a gymnast, a cheerleader and a Jazz dance enthusiast. In 2001 she started Pumps Fitness which offers group fitness, personal training and Pilates.

After an injury in 2003 and driven by extreme low back pain, Sandie was introduced to the miracle of myofascial release.

With this experience, Sandie focused her career on helping people to feel better. Working with young athletes and clients with Parkinson’s has meant a constant search for innovative exercises and tools to support this passion and commitment.

At Inner Idea Sandie was “WOW’d” by the CoreFitnessRoller.

“After 5 minutes on it, I purchased it. I have not been this excited about anything since I bought my first reformer. I can\’t wait to share this equipment with my clients and my fitness friends.  Thank you for exciting me all over again.”

Welcome aboard Diana and Sandie.  2012 is going to be an even better year with you on the team!


December Already? Time to Focus on Reflection, Gratitude and Time for You

It’s hard to believe it’s December already as this year has been packed with long days and nights of hard work to launch the CoreFitnessRoller. But work aside; I couldn’t have done any of this without the help of my family and friends.  As the holidays approach us and we begin to slow our pace down a little bit (but not quite yet!), I encourage you to reflect on what you are truly grateful for and find a minute each day to name something of value that you acknowledge.  Be it a hug from your spouse or child, a refreshing workout or a phone call with a long distance friend, it’s so important to let ourselves acknowledge and be present with the blessings in our lives.

I’ll break the ice and say that I am truly grateful for the opportunity to spread health and to share our CoreFitnessRoller. I value the family and friends around me who have helped this dream come to life and appreciate the adventure we’re on as we share our product and grow this company.  As with most adventures, this has been a roller coaster of great days and “not so great days,” and I’m grateful for the strength, tools and support which have gotten us through the tough days and ultimately have made this past year a wonderful growth experience.  I am in awe of my incredible family and the amazing fitness community around me who have been with me every step of this journey.

Earlier this month, for example, we had a wonderful Demo at Superior Fitness  here in Santa Barbara.  Thank you Dustin for your support and for including us in your successful event.  And prior to that, we had a wonderful experience at Greta B’s FitCamp in Malibu on November 20th and are thankful to have been able to share our product with such lovely people.

A heartfelt thank you to the marquis CoreFitnessRoller endorsers: master trainer and BASI Pilates Founder Rael Isacowitz and fitness guru and celebrity trainer Kathy Kaehler for their enthusiasm and continued interest. We recently shot a new poster with Rael and designed a BASI Pilates workout on the CoreFitnessRoller that will be available to you all by February 2011.  Similarly, we’ll be filming classes with Kathy Kaehler and creating a workout poster that we also look forward to sharing with you early in the New Year.

I look forward to hearing your comments and what you are grateful for. The more positive experience and encouragement we can acknowledge and share; the more wonder, value, joy and health we can share and spread. All of this grows community and leads to increased strength and support in our life adventure and experience, especially during the more difficult moments and events.

With deepest appreciation and regard for each and everyone!

Spread Health,


An Introduction to CoreFitnessRoller

My name is Darya Bronston and I welcome you to my first CoreFitnessRoller blog entry.  While I’ve spent most of my life developing entrepreneurial projects, it has always been important to me to make a difference for others. I began training as a body worker in 1995 and quickly developed a wonderful group of massage clients, who I support through a part time massage schedule. I was inspired to continue training and expanded my massage skills to include deep tissue, Swedish, reflexology, and cranio-sacral therapy, as well as pursuing a BASI Pilates certification. I also began teaching exercise classes in 2008 using a Foam Roller, which I knew to be therapeutic for those experiencing muscle discomfort, as well as a great basis for core strengthening. The evolution of my training and teaching has grown into the founding of Annovium Products and the creation of the CoreFitnessRoller.

What is the CoreFitnessRoller?

  • The CoreFitnessRoller is an innovative new fitness product, which is simultaneously versatile, portable and affordable.
  • The CoreFitnessRoller is a tool which provides users with over 500 exercise options and movement progressions for beginning exercisers and advanced athletes.
  • The CoreFitnessRoller increases strength, health, flexibility, and energy. Users can perform a wide variety of exercises including general fitness, Pilates style, core strengthening, functional training, sports specific training, therapeutic and rehabilitative exercises, as well as a variety of stretching, self-massage and muscle trigger point relief.
  • Combining the comfort of a foam roller with three different weight level resistance options, the CoreFitnessRoller provides unique, challenging and diverse exercise options. It can therefore be used by average exercisers or athletes in their prime.
  • The CoreFitnessRoller falls into 17 of the top 20 worldwide fitness trends identified in a survey conducted by the American College of Sports Medicine and published in their Journal.
  • Small enough to be slung over the shoulder, the CoreFitnessRoller requires minimal space and takes only one minute for set up, in any location.
  • The CoreFitnessRoller is a piece of exercise equipment which I hope will empower trainers and users alike while making daily exercise easy, affordable and thus inspiring everyday movement and long term health.

We have recently made the CoreFitnessRoller available to the public and are very excited to have met and now have the pleasure of working with our key endorsers:

Rael Isacowitz –   In 1989, Rael founded Body Arts and Science International (BASI) Pilates which has developed into one of the foremost Pilates education organizations in the world.  The BASI network is represented in 20 countries and over 100 locations.

“I recently had the pleasure of being introduced to the CoreFitnessRoller. Having experienced and designed multiple pieces of unique and innovative equipment during my career, I recognized it immediately as a “gem.” It is versatile, mobile, highly adjustable and effective, and competitively priced to top it all. The CoreFitnessRoller embodies the principles of Pilates and at the same time easily crosses over to other types of training and activities, making it appealing to a very broad spectrum of users. Clearly its popularity will grow enormously and rapidly. The CoreFitnessRoller is a winner!” ~ Rael Isacowitz

Kathy Kaehler – Kathy is an author, celebrity trainer, spokesperson and mother.  For thirteen years, Ms. Kaehler appeared on the Today Show as the fitness correspondent while training such celebrities as Julia Roberts, Michelle Pfeiffer, Cindy Crawford, Jennifer Aniston, and Claudia Schiffer. Ms. Kaehler has also created many successful fitness videos including New Dimensions (with Cindy Crawford) and the Perfectly Fit series with Claudia Schiffer.

“I have used and reviewed hundreds of exercise products and the CoreFitnessRoller is one a kind.  This product has helped me gain strength, range of motion, balance and flexibility.”

Along with our team at Annovium Products, my dream is to help people live healthier lives. I hope to use this blog to relate the experiences of CoreFitnessRoller users, share feedback and provide tips and workouts for the CoreFitnessRoller. I invite you to visit us on Facebook and Twitter for daily updates, tips, events we attend and most importantly, to connect with other health and fitness enthusiasts as we create the CoreFitnessRoller community together.

Thank you for your interest! I look forward to sharing this journey of good health, fitness and well being with you; and hope that you will share your journeys with me.  If you ever have any questions, you can visit us at or contact me directly at

Best in Health,


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